OTC topical pain relief brand Aspercreme goes full western in their latest spot. In a throwback to the classic Hollywood western movies, this 30-second tongue-in-cheek spot, launched on television and online, takes place in a western saloon and right in the middle of a good ol’ fashioned bar brawl.
With plenty of chairs and bottles being broken on the heads of rowdy bar patrons, a few folks decided it’s best to hide under a table. Meanwhile, amongst the chaos, the piano player continues to play an upbeat tune. When suddenly a patron notices and asks another “how’s he still playing?” to which the piano player stops, the brawl halts to hear his reply, and he says “Aspercreme® Arthritis. Full prescription strength, reduces inflammation.”
As a continuation of last year’s 'Kick Pain in the Aspercreme' campaign, which takes us through a variety of popular cinematic themes, this spot delivers on all the quirky creative brilliance that Terri & Sandy is best known to create for today’s most iconic brands.
Included as part of the campaign, is even more Hollywood parody fun to enjoy, with movie posters and behind-the-scenes content that will run on social.