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Saddle Up and Follow Your Path with Wrangler's Western Spot

Creative 260 Add to collection

FAMILIA director, Craig Moore and stylist Anne-Sophie Christiaens interpret Wrangler’s brand identity, Wear With Abandon, into their own creative vision

Saddle Up and Follow Your Path with Wrangler's Western Spot

Craig Moore and Anne-Sophie Christiaens' ‘Follow Your Path’ project captures the essence of being free, encouraging you to saddle up and live life your way. Enjoy the ride. Have a good time. Don’t worry what people think, or what they tell you to do. Just do you. Follow your path. 

The brand’s ethos is to make Western culture more accessible, championing the adventurous optimism of the cowboy spirit. Shot in Cape Town, the pair also collaborated with FAMILIA photographer, Adriaan Louw, whose stills run alongside the film. 

Director, Craig Moore: “At a time where sustainability and upcycling are important parts of how we wear our clothes, we wanted to create a film that celebrates individuality and the freedom to do things your way: with life, and through denim.”

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Production

PRODUCTION COMPANY: FAMILIA 

CREATIVE DIRECTION: Craig Moore, ANSO 

DIRECTOR: Craig Moore 

PHOTOGRAPHER: Adriaan Louw 

DOP: Fabian Vettiger 

STYLING: ANSO 

Editing

EDIT HOUSE: Ten Three 

EDITOR: Gary Bowyer 

COLOUR: Joseph Bicknell 

MUSIC: Daniel Lidchi 

Voiceover

VOICEOVER: Ryan Bradley 

COPYWRITER: Lisa Henwood 

Service

SERVICE COMPANY: ROBOT 

PRODUCER: Godfrey Matsika 

EXECUTIVE PRODUCER: John Macdonald, Liam Johnson 

Casting

CASTING: Icon Models, Ice Genetics, Funky Lemon Casting 

TALENT: Ntutuzelo ‘Mdu’ Madayi, Michelle Allen, Jean-Pierre Marais, Martin Magner, Anna Raetz, Pauline

Genres: People, Fashion & Beauty, Dialogue

Categories: Denim, Clothing and Fashion

FAMILIA, Thu, 30 Jul 2020 11:13:14 GMT