Saddington Baynes Launch Visteon's e-Bee Car

Creative production studio Saddington Baynes has created and developed a unique cross-platform campaign for Visteon, a global supplier of innovative automotive products, to support the launch of the e-Bee, their newest concept vehicle.

 

The new digital team at Saddington Baynes supported Visteon in the creation of an integrated campaign consisting of a B2C microsite, iOS app, interactive event media and print assets. Managing the project from concept to final delivery, Saddington was able to streamline all outputs, helping Visteon achieve its vision of a comprehensive creative solution. Crucially, the data capture capabilities built into the app and microsite meant Visteon could measure and track exactly how effective it was, which supported their lead generation requirements.

 

 

 

The new digital team at Saddington Baynes supported Visteon in the creation of an integrated campaign consisting of a B2C microsite, iOS app, interactive event media and print assets. Managing the project from concept to final delivery, Saddington was able to streamline all outputs, helping Visteon achieve its vision of a comprehensive creative solution. Crucially, the data capture capabilities built into the app and microsite meant Visteon could measure and track how effective it was, which supported their lead generation requirements.

 

 Duncan Hart, Head of Digital at Saddington Baynes said: “The launch took place at several leading industry trade shows, including CES in Las Vegas. The data capture capabilities was beneficial to Visteon as they could see exactly who looked at the site, what sections of the site they liked and identified who had been using it by taking user details at the event. Metrics to date indicate that there was a noticeable peak on the site as soon as it launched at the event and the average time spent on the site was an impressive nine minutes.

 

We feel what made the site and app so effective is that it was created in a way that mirrored the user experience in the car, allowing them to pick the information that was relevant to them. A teaser animation was also created as a scene setting tool, which explored what mobility in the future might be like, giving people an interactive and modular experience of the car prior to its official launch.”

 

The main focus of Visteon’s campaign was to express the challenges of future mobility in a new concept vehicle, and explore how the supplier will address solutions brought in 2020 by new models of ownership and more diverse usage patterns in passenger cars.

 

Villy Nikolaidou, Head of Marketing for Visteon Innovation & Technology GmbH said: “The communications tools created for e-Bee are a leap forward for Visteon and support our image as an innovative, forward-thinking supplier. The microsite is completely interactive and uses a modular approach to entice the visitor to experience our vehicle concept. The dedicated apps not only engage the audience but also enable us to understand consumer preferences for various mobility scenarios, which our customers –including most of the world’s major vehicle manufacturers – find extremely valuable.”