Sacla' Appoints LIFE as Lead Below-the-line Agency

Sacla’, the original Pesto Pioneer, has appointed independent integrated agency LIFE as its lead below-the-line agency.

LIFE will be responsible for producing all below-the-line communications for the Italian family-owned company. Its first task will be to create an in-store campaign as part of a wider integrated push due to roll out early 2015.

Clare Blampied, Sacla' UK managing director, said: “LIFE has shown great understanding of the Sacla’ brand. What ultimately clinched it was the agency’s strong ideas, which were backed up by a supreme understanding of the complexities and opportunities in our category.”

David Poole, Joint managing director of LIFE, added: “This win represents a fantastic opportunity to work with a market leader and an iconic brand. The popularity of Italian cuisine just seems to grow every year – and Sacla’ Pesto makes the difference between an awesome and an average meal. We’ve got some big ideas and look forward to working together to translate these into intelligent creative work, all of which will be aimed at showing consumers that using Sacla’ offers a simple way to create a delicious Italian meal.”