Sabroso’s Succulent Campaign Gets Heads Spinning and Mouths Watering

Prepare to have your head spinning and mouth watering at chicken specialist Sabroso’s ‘Perfectly Done’ campaign. From IAL Saatchi & Saatchi, Sugar High Films, and Bites, the whirlwind commercial runs across TV and social media.

Jorge Stasny directs the film which takes viewers through a peephole into a world that merges modern aesthetics with culinary flair. Experimental transitions, stylish set design, and of course, delectable tabletop visuals, are whisked together to celebrate the joy of cooking Sabroso’s versatile range of crispy and tender chicken.

Production studio and SFX specialist Bites leveraged innovative techniques and motion control technology to capture the dynamic and precise movements that infuse the campaign with its energy. Multiple sets operated simultaneously, utilising different cameras and robots, enabling content to be shot dynamically and productively.

Bites’ SFX team was also instrumental in heightening the realism, and adding a layer of magic that makes the film jump off the screen. The food's appetising appearance was expertly crafted by stylist Ania Zięciowska, while Dominika Piaseczna designed the set, which recreates an entire apartment within the Bites studio. 

Director Jorge Stasny comments, "I believe that as creators, we have the obligation to craft pieces that capture the audience's attention. To achieve this, I use transitions, camera movements, and pacing to transform the images into a captivating journey through various experiences that engage us from start to finish. All of this becomes meaningful when directed towards highlighting the creativity of the project and the appetising nature of the products we showcase.”

He adds, “Projects where everything seamlessly fits together across all frames, where something unfolds in every shot, require extensive preparation and the application of technical knowledge, including equipment, effects, and an in-depth understanding of the products we work with. Behind these images, there is an unparalleled technical backing from professionals who are part of the industry elite. Undoubtedly, collaborating with a production company like Sugar High, which boasts an impeccable track record in the food industry, along with the incomparable support and structure of Bites Studios, ensures that these projects unfold in a masterful manner.”