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Sabra Launches 'Snack to School' with TikTok Star Tabitha Brown

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Sabra's agency of record VaynerMedia launched quick, kid friendly videos to help families get in and out of the kitchen easily

Sabra Launches 'Snack to School' with TikTok Star Tabitha Brown

Back to School season now upon the US and, according to a recent survey conducted by One Poll in conjunction with Sabra, 74% of caregivers expect this particular Back to School period to be more chaotic than ever. So, how do parents across the country manage this turbulent, unpredictable time whilst ensuring they are preparing healthy meals and their children are eating healthier than ever before? 

To help families navigate this, Sabra, the maker of America’s favourite hummus, and TikTok sensation Tabitha Brown for ‘Snack to School,’ a quick, kid-friendly video series to help parents get in and out of the kitchen as quickly as possible this fall. Brown will share simple, delicious plant-based recipes across Sabra’s social channels, recognising that many kids are learning in a home or hybrid model and busy parents are concerned about how to provide a steady and simple stream of meals and snacks. Together, with caring and talented Tabitha, Sabra is hoping to support families through this tricky time, most deliciously.

Tabitha, who rose to fame by serving up favourite plant-based recipes with a generous side of humour and heart, will take over Sabra’s social channels the week of September 8th and share her easy recipe breakdowns on Pinterest and on her TikTok channel. The campaign was created by Sabra’s AOR, VaynerMedia.

In a first for the brand, all ‘Snack to School’ content will be shoppable, allowing viewers to click and save ingredients to a cart and check out from a preferred online retailer. This will run across Sabra’s and Tabitha’s social channels for the next week.

See all videos part of the series on Sabra’s Instagram, Pinterest or Sabra website.


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Sabra

CMO: Jason Levine 

Executive Chef: MaryDawn Wright

Head of Brand and Communications: Lauren Fuller 

VaynerMedia

Group Creative Director: Mimia Johnson 

Creative Director: Katherine O’Brien 

Creative Director: Jackie Blaze 

Art Director: Samara Amat 

Copywriter: Idara Akpan 

Client 

Client Services: VaynerMedia 

Lisa Harap, VP, Group Account Director: Lisa Harap 

Evan Ketai, Sr Account Executive: Evan Ketai 

Project Management 

Project Management/Production: VaynerMedia 

Sr Project Manager: Vanessa Castro 

Sr Producer: Jesse Hughes 

Producer: Madison Mavis 

VP Business Affairs: Jaymie Lipman 

Media

VaynerMedia - Media: VaynerMedia 

VP Media: David Zhang 

Associate Director, Media Planning: Zach Grossman 

Director, Media Buying: Nathan Schoeffler 

Sr Media Planner: Ebony Anderson-Brown 

Sr Media Analyst: Olivia Santos 

Media Analyst: Gianna Teodoro 

Media Analyst: Kapil Aroroa

Genres: People

Categories: Media and Entertainment, Online

VaynerMedia, Wed, 09 Sep 2020 16:20:22 GMT