Wed, 09 Sep 2020 16:20:22 GMT
Back to School season now upon the US and, according to a recent survey conducted by One Poll in conjunction with Sabra, 74% of caregivers expect this particular Back to School period to be more chaotic than ever. So, how do parents across the country manage this turbulent, unpredictable time whilst ensuring they are preparing healthy meals and their children are eating healthier than ever before?
To help families navigate this, Sabra, the maker of America’s favourite hummus, and TikTok sensation Tabitha Brown for ‘Snack to School,’ a quick, kid-friendly video series to help parents get in and out of the kitchen as quickly as possible this fall. Brown will share simple, delicious plant-based recipes across Sabra’s social channels, recognising that many kids are learning in a home or hybrid model and busy parents are concerned about how to provide a steady and simple stream of meals and snacks. Together, with caring and talented Tabitha, Sabra is hoping to support families through this tricky time, most deliciously.
Tabitha, who rose to fame by serving up favourite plant-based recipes with a generous side of humour and heart, will take over Sabra’s social channels the week of September 8th and share her easy recipe breakdowns on Pinterest and on her TikTok channel. The campaign was created by Sabra’s AOR, VaynerMedia.
In a first for the brand, all ‘Snack to School’ content will be shoppable, allowing viewers to click and save ingredients to a cart and check out from a preferred online retailer. This will run across Sabra’s and Tabitha’s social channels for the next week.
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CMO: Jason Levine
Executive Chef: MaryDawn Wright
Head of Brand and Communications: Lauren Fuller
Group Creative Director: Mimia Johnson
Creative Director: Katherine O’Brien
Creative Director: Jackie Blaze
Art Director: Samara Amat
Copywriter: Idara Akpan
Client Services: VaynerMedia
Lisa Harap, VP, Group Account Director: Lisa Harap
Evan Ketai, Sr Account Executive: Evan Ketai
Project Management/Production: VaynerMedia
Sr Project Manager: Vanessa Castro
Sr Producer: Jesse Hughes
Producer: Madison Mavis
VP Business Affairs: Jaymie Lipman
VaynerMedia - Media: VaynerMedia
VP Media: David Zhang
Associate Director, Media Planning: Zach Grossman
Director, Media Buying: Nathan Schoeffler
Sr Media Planner: Ebony Anderson-Brown
Sr Media Analyst: Olivia Santos
Media Analyst: Gianna Teodoro
Media Analyst: Kapil Aroroa
Categories: Media and Entertainment, OnlineVaynerMedia, Wed, 09 Sep 2020 16:20:22 GMT