Saatchi's Pregnant Man Gatecrashes Nativity

Saatchi & Saatchi has revealed its Christmas windows, a take on the Christmas nativity featuring the agency’s Pregnant Man as the Virgin Mary.

The scene references the iconic Pregnant Man poster created for the Health Education Council by Jeremy Sinclair in 1970. Featuring a pregnant man and the slogan “Would you be more careful if it was you that got pregnant?” the poster was created to promote family planning and was such a success that the agency named its pub after it.

The windows were created by Ollie Jarrott and Anna Brailey, a junior creative team at Saatchi & Saatchi, and the mannequins and porcelain donkey were crafted into ‘The Pregnant Man Nativity’ by sculptor Holly McCulloch.