Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Saatchi Thailand Tells a Surreal Tale of Love for New GrabCar Campaign

Creative 0 Add to collection

Editors' Choice: Vanilla Films' Apiruk Pangseepirom directs this strangely sweet short film

Saatchi Thailand Tells a Surreal Tale of Love for New GrabCar Campaign

Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film. A sequel to their launch film ‘Super Easy Life’, the new film - titled ‘Super Sweet Dream’ - centres around the ultimate comfort ride available through GrabCar’s mobile application service powered by GrabTaxi, which enables customers to book superior rides anytime, anywhere.  The campaign kicks off with an online film, and will be rolling out into a full IMC campaign and other brand experientials.

Saatchi & Saatchi Thailand’s Executive Creative Director Golf Nuntawat Chaipornkaew said: “What happens when you are chillin’ in a truly comfortable ride during a crazy Bangkok traffic jam? You might easily fall asleep and surely fall in love with the GrabCar service. We had a lot of fun making this campaign.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Sound Design: Pumpumpumpum

Sound Engineer: Somnuk Loisawai


Editor: Tanabat Boonyasena

Post Production / VFX

Post Production Company: Vanilla Films

Production Company

Director: Apiruk Pangseepirom

DOP: Akkarapong Kusakul

Producer: Surayut Sritrakul, Pavaranan Kanpairoh

Creative Agency

Account Executive: Pamela Mulhern

Art Director: Shayne Chomchinda, Kajohnchai Rodklongtan

Copywriter: Chavanon Tantisiriseranee

Creative Agency: Saatchi & Saatchi Thailand

Creative Group Head: Krissada Jun-On

Executive Creative Director: Golf Nuntawat Chaipornkaew

General Manager: Kannikar Kamolkasemsilp

Planner: Orathai Maneechot

Producer: Sasamon Kamnungnate

Genres: Scenic, Visual VFX, Storytelling

Categories: Travel, Tourism, Tue, 08 Dec 2015 13:06:01 GMT