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Saatchi Thailand Tells a Surreal Tale of Love for New GrabCar Campaign

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Editors' Choice: Vanilla Films' Apiruk Pangseepirom directs this strangely sweet short film

Saatchi Thailand Tells a Surreal Tale of Love for New GrabCar Campaign

Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film. A sequel to their launch film ‘Super Easy Life’, the new film - titled ‘Super Sweet Dream’ - centres around the ultimate comfort ride available through GrabCar’s mobile application service powered by GrabTaxi, which enables customers to book superior rides anytime, anywhere.  The campaign kicks off with an online film, and will be rolling out into a full IMC campaign and other brand experientials.

Saatchi & Saatchi Thailand’s Executive Creative Director Golf Nuntawat Chaipornkaew said: “What happens when you are chillin’ in a truly comfortable ride during a crazy Bangkok traffic jam? You might easily fall asleep and surely fall in love with the GrabCar service. We had a lot of fun making this campaign.”


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Music

Sound Design: Pumpumpumpum

Sound Engineer: Somnuk Loisawai

Offline

Editor: Tanabat Boonyasena

Post Production / VFX

Post Production Company: Vanilla Films

Production Company

Director: Apiruk Pangseepirom

DOP: Akkarapong Kusakul

Producer: Surayut Sritrakul, Pavaranan Kanpairoh

Creative Agency

Account Executive: Pamela Mulhern

Art Director: Shayne Chomchinda, Kajohnchai Rodklongtan

Copywriter: Chavanon Tantisiriseranee

Creative Agency: Saatchi & Saatchi Thailand

Creative Group Head: Krissada Jun-On

Executive Creative Director: Golf Nuntawat Chaipornkaew

General Manager: Kannikar Kamolkasemsilp

Planner: Orathai Maneechot

Producer: Sasamon Kamnungnate

Genres: Visual VFX, Scenic, Storytelling

Categories: Travel, Tourism

lbbonline.com, Tue, 08 Dec 2015 13:06:01 GMT