Saatchi & Saatchi Thailand has launched its first campaign for Grabtaxi with an online film titled ‘Super Easy Life’: an idea that aims to glorify effortless living with Grabtaxi’s mobile application, that enables you to book your rides anytime, anywhere.  The campaign kicked off with an online film and will be rolling out further into a full IMC campaign featuring OOH across Bangkok.

Saatchi & Saatchi Thailand’s Executive Creative Director Golf Nuntawat Chaipornkaew said:  “With the existing lifestyle of Thai people whose lives revolve around their Smartphone device, Grabtaxi’s service surely has great potential to flourish within the Thai market.  We’re super excited and had a lot of fun developing this campaign.”