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Saatchi Thailand Plays Life in Easy Mode with GrabTaxi Campaign

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Agency celebrates 'Easy Living' with cheerful ad directed by Apiruk Pangseepirom

Saatchi Thailand Plays Life in Easy Mode with GrabTaxi Campaign

Saatchi & Saatchi Thailand has launched its first campaign for Grabtaxi with an online film titled ‘Super Easy Life’: an idea that aims to glorify effortless living with Grabtaxi’s mobile application, that enables you to book your rides anytime, anywhere.  The campaign kicked off with an online film and will be rolling out further into a full IMC campaign featuring OOH across Bangkok.

Saatchi & Saatchi Thailand’s Executive Creative Director Golf Nuntawat Chaipornkaew said:  “With the existing lifestyle of Thai people whose lives revolve around their Smartphone device, Grabtaxi’s service surely has great potential to flourish within the Thai market.  We’re super excited and had a lot of fun developing this campaign.”

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Production Company

Director: Apiruk Pangseepirom

DOP: Akkarapong Kusakul

Producer: Surayut Sritrakul, Pavaranan Kanpairoh

Production Company: Vanilla films


Sound Engineer: Somnuk Loisawai

Sound Mix: mixi Sound studio


Editor: Tanabat Boonyasena

Creative Agency

Account Executive: Pamela Mulhern

Copywriter: Tanongsak Tannoprat, Chavanon Tantisiriseranee

Creative Agency: Saatchi & Saatchi Thailand

Creative Group Head: Krissada Jun-On

Executive Creative Director: Golf Nuntawat Chaipornkaew

Planner: Orathai Maneechot

Genres: Comedy

Categories: Travel, Tourism, Tue, 29 Sep 2015 12:22:19 GMT