Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

Saatchi Stockholm Engineers Devilish Stunt for Elmsta 3000 Horror Festival

Creative 0 Add to collection

Agency's seemingly innocent ad goes viral with a satanic twist

Saatchi Stockholm Engineers Devilish Stunt for Elmsta 3000 Horror Festival

Asked to come up with a novel way of encouraging RSVPs to Swedish Horror Fest Elmsta 3000, Saatchi & Saatchi Stockholm placed a small ad in the classified section of a local newspaper.  The seemingly innocent ad had a satanic twist and went viral. 

"From the first moment we saw little ‘Lucy’ in the family section of the newspaper, we knew that it was going to be an instant classic.  In the following days, as ‘Lucy’ went viral and the worldwide reaction grew, its success was even more than we had anticipated and hoped for. This one will surely stay in the viral grapevine for a long time to come and the festival will be remembered for an advertising campaign that was both controversial and fun.  Just as we wanted." said Roger Glassel, Elmsta 3000 Festival Manager.

Saatchi & Saatchi Stockholm Executive Creative Director Gustav Egerstedt commented: ”We have worked with this client for eight years and every year we try to push the work a little further. The festival's yearly theme is always part of the brief and this year's theme ”Evil kids”, was rich territory. It quickly lead us to a bunch of strong and scary ideas. But in the end the little baptism ad was without doubt the most interesting one. We were also intrigued with the media strategy coming with it and knew we had to see it through."


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Art Director: Olov Lagerkvist, Victor Bergabo, Erik Hiort af Ornäs

Copywriter: Erik Wingfors, Petter Esbjörnsson, Petter Dixelius

Creative Agency: Saatchi & Saatchi Stockholm

Executive Creative Director: Gustav Egerstedt

Planner: Elin Johansson

Categories: Events, Sports and Leisure

lbbonline.com, Wed, 16 Sep 2015 08:25:12 GMT