Saatchi & Saatchi London
Fri, 03 Oct 2014 13:15:46 GMT
SUBWAY Singapore is giving sub lovers in Singapore the opportunity to “Say It With a Sub” in a unique customer appreciation campaign that will run in the months of October and November.
The campaign will enable SUBWAY fans to give away free subs, receive special offer coupons with every purchase of a 6-inch sub and support youth and the arts in Singapore through a charity auction.
On a special day in October, SUBWAY customers will receive a free second sub and a takeaway bag from a selection of six designs by internationally renowned graphic designers, including JP Cuison from the Philippines, Tom Whalen from the USA and So Youn Lee from Korea. These bags are designed with special message and can be used by customers to give away their free sub.
The date of this special day will be released on SUBWAY Singapore’s Facebook page, and feature in online advertisements and in-store signage.
SUBWAY Singapore will also host an online charity auction on Children’s Day (3 October) where all proceeds will go to The Business Times Budding Artist Fund (BT BAF), which supports The Little Arts Academy’s arts training programmes for children and youth from financially-disadvantaged backgrounds. This is part of SUBWAY Singapore’s commitment to youth and arts in Singapore.
The “Say It With a Sub” charity auction will take place on eBay Singapore, opening on 3 October and closing on 17 October. Up for grabs to the highest bidders are six artworks from the “Say It With a Sub” featured artists, as well as contributions by influential Singaporeans working with youth and the arts.
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Creative Agency: Saatchi Singapore
Categories: Fast food, Retail and RestaurantsSaatchi & Saatchi London, Fri, 03 Oct 2014 13:15:46 GMT