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Saatchi & Saatchi's Anthemic NZ Navy Campaign

Creative

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Oldest living New Zealand Navy veteran voices national anthem in new film

Saatchi & Saatchi's Anthemic NZ Navy Campaign

The new Navy campaign from Saatchi & Saatchi New Zealand uncovers the extraordinary life of adventure, belonging and purpose that comes with being a sailor. The television ad gives us a raw, truthful, documentary-style view of Navy life, underpinned by a stirring narration of the National Anthem by NZ’s oldest living Navy veteran – 96 year-old Vince ‘Cyclone’ McGlone.

Vince served in the NZ Division and the RNZN from 1932 to 1946 and was a gunner on HMS ACHILLES at the famous Battle of the River Plate, the first naval battle victory in the Second World War. Vince still remembers and talks fondly about the amazing career he had with the Navy; full of travel to overseas ports, opportunities, rare experiences and belonging to a tight community.

This integrated campaign uses digital and social media to delve even deeper into Navy operations and the career opportunities that exist within the service. The close connection of this campaign to the Navy Facebook page allows a new generation to explore more about the unique experiences that comes with being a sailor or officer with the Royal New Zealand Navy.

Credits:

Agency: Saatchi & Saatchi

Client: New Zealand Defence Force

Service: Royal New Zealand Navy

Client Contact: Commandar Nigel Philpott, Lieutenant Commandar Wayne Burtton, Jessica Nikora

Media Used: TV, Digital – banners and web experience, Facebook, magazine

Executive Creative Director: Antonia Navas

Creative Director /Copywriter: Slade Gill

Creative Group Head/Art Director: Brad Collett

Designer: Sam Stradwick

Producer: Loren Bradley

Production Company: Exit Films