Saatchi & Saatchi Unveils Trinity, a Craft-Led Digital Ad-Configurator

Saatchi & Saatchi has launched Trinity, a bespoke, self-serve creative content platform enabling brands and their partners to quickly create and deploy digital content.

The fully serviced platform delivers on three core pillars - creative craft, the protection of campaign integrity, and production transformation. The Trinity team create highly crafted templates that allow anyone to create on-brand, on-campaign content, on-demand. 

Richard Huntingdon, chief strategy officer of Saatchi & Saatchi UK said: “This tool unlocks the brilliance that can happen when you combine creativity and technology. Brilliance across multiple levels of a business – from driving efficiency and productivity to freeing up creatives to focus their attention on craft and innovation, to creating influential ideas that impact culture and modern society.”

Trinity was developed by a creative agency and is driven by creativity, not limited by ad-tech or media - so there’s no creative limitation on what it can do. An experienced team specializing in modular creative provide the creative and technical consultancy behind the platform. This means the front-end is a seamless, easy-to-use experience that allows users to create highly crafted content, on-demand.

Trinity has already built a deep roster of clients from across the Saatchi & Saatchi network and through direct new business, with case studies across multiple verticals including telco, retail, FMCG, QSR and sport & leisure.

Jon Lefley, creative director, Trinity/Saatchi & Saatchi said: “Trinity is the easiest way for anyone, anywhere to create campaign content in moments. We take care of the craft and creativity, so users can create the bespoke content they need, when they need it. What previously may have taken weeks or even months now takes minutes, it’s game-changing content creation”