Saatchi & Saatchi UK Lands Global ibis Brief with Accor

Following a record year of new business in 2023, Saatchi & Saatchi has been appointed by leading global hospitality Group, Accor, to run global strategy and creative for its world-renowned ibis family of economy brands. 

Saatchi & Saatchi UK will lead on global strategic and creative output for ibis, and implement a cross-region repositioning across the brand’s key markets. Saatchi’s first work for ibis will celebrate the brand’s worldwide heritage as both a leader and pioneer within the hospitality segment.

Following a competitive pitch, Saatchi & Saatchi has been appointed to lead on global campaigns across a number of key markets for the ibis family of brands (ibis, ibis budget, ibis Styles), including the UK, France, Germany, Brazil and India. 

James Denton-Clark, CEO, Saatchi & Saatchi said, “Great to welcome ibis and Accor to the Saatchi family. ibis is a household name across the globe, one of the original disruptors that broke conventions and democratised mass travel. The pandemic shifted real world needs, and travel and hospitality have never been so exciting or challenging. We’re privileged to be chosen to help with their next mission, and excited to get 2024 off to a fast start.”

Nina Crazover, global SVP Economy Brands said, “ibis is the world-leading brand in the economy segment, and we’re thrilled to kick start a new chapter with Saatchi & Saatchi. We clicked on the strategy and are excited by the work, I can’t wait to get it out in the world”.

The appointment follows a string of big name new business wins for Saatchis in 2023, including John Lewis Partnership (John Lewis, Waitrose, John Lewis Finance), OVO, Mondelez and Haleon.