Saatchi & Saatchi Worldwide
3 months ago
To celebrate the launch of Deutsche Telekom’s 'Connected Underwear' across Europe for Valentine’s Day, Saatchi & Saatchi’s reception was turned into a phone-free love zone. Alongside mannequins wearing the phone-blocking smart pants was a flower wall, a magenta bed, branded condoms as well as ‘chastity belt’ phone covers – encouraging everyone to make love, not likes.
The agency even adapted the menu in its canteen, to serve ‘Jump on me Jacket Potatoes’ and ‘Kiss me Korean Carrots’.