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Saatchi & Saatchi Stockholm's Fashion Shoot


Saatchi & Saatchi Stockholm create innovative live/digital event for Ariel

Saatchi & Saatchi Stockholm's Fashion Shoot
Saatchi & Saatchi Stockholm have created an innovative live/digital event for Ariel called "Fashion Shoot" that took place in downtown Stockholm at the Central train station and is running across Sweden, Denmark and Norway.

People get to control a giant robot that shoots stains (with ketchup, chocolate etc) at a conveyor belt of high end designer clothing inside a giant glass tube constructed in the station. If you shoot and hit/stain a piece of clothing it then gets washed with Ariel in front of you and the clean garment is then sent out to the winner.

Here’s the making of film and the original youtube teaser

High-res stills available for download here ,

People could participate live and online through the Ariel Facebook pages (click on Fashion Shoot to the left).

Agency: Saatchi & Saatchi Stockholm
Digital & Film Production: B-Reel
Event Production: Atomgruppen
Media: MediaCom

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Saatchi & Saatchi London, Sun, 04 Sep 2011 16:00:00 GMT