Saatchi & Saatchi Stockholm's Fashion Shoot

Saatchi & Saatchi Stockholm create innovative live/digital event for Ariel

Saatchi & Saatchi Stockholm have created an innovative live/digital event for Ariel called "Fashion Shoot" that took place in downtown Stockholm at the Central train station and is running across Sweden, Denmark and Norway.

People get to control a giant robot that shoots stains (with ketchup, chocolate etc) at a conveyor belt of high end designer clothing inside a giant glass tube constructed in the station. If you shoot and hit/stain a piece of clothing it then gets washed with Ariel in front of you and the clean garment is then sent out to the winner.

Here’s the making of film http://www.youtube.com/watch?v=ly5cdIRzYD4&feature=youtu.be and the original youtube teaser http://www.youtube.com/watch?v=50K4fd-gpbQ

High-res stills available for download here https://www.yousendit.com/download/M0RyS3hUSEJFd2Z2Wmc9PQ ,

People could participate live and online through the Ariel Facebook pages http://www.facebook.com/arielsverige (click on Fashion Shoot to the left).

Credits:
Agency: Saatchi & Saatchi Stockholm
Digital & Film Production: B-Reel
Event Production: Atomgruppen
PR: MSL
Media: MediaCom