Peach
dlmdd
adstars
Electriclime gif
liahome
I Like Music
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Saatchi & Saatchi Stockholm Gets the 'Joygurt' Feeling

Creative 0 Add to collection

The new ad for Verum, the Swedish yoghurt brand, features a skateboarding dog

Saatchi & Saatchi Stockholm Gets the 'Joygurt' Feeling

Verum, Sweden’s number one health yoghurt brand, and Saatchi & Saatchi Stockholm, have released the first film in their latest advertising campaign which sets out to demonstrate the simplicity of feeling good.


The TVC, which launched this week, is designed to capture that ‘Joygurt’ feeling that comes with enjoying their healthy yoghurts through the eyes of a skateboard loving pooch, Biuf, who can be seen cruising without a care in the world around his neighbourhood block. Focusing on the simplicity of happiness, the campaign marks a move towards a more emotional communication strategy for the brand.


The 50” film was produced by Folke Film and directed by Marcus Söderlund and will run on TV and online channels for the next three weeks. The visuals of Biuf and his skater journey were authentically created without CGI or special effects.


Gustav Egerstedt, Executive Creative Director of Saatchi & Saatchi Stockholm said, “It’s exciting for us to take Verum’s communication towards a more emotionally driven direction, using something both simple and genuine.”


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Director: Marcus Söderlund

DOP: Daniel Takacs

Producer: Joi Persson

Production Company: Folke Film

Creative Agency

Art Director: Gustav Egerstedt

Copywriter: Katja Janford

Creative Agency: Saatchi & Saatchi Stockholm

Planner: Cecilia Besserer

lbbonline.com, Fri, 14 Oct 2016 10:46:57 GMT