Saatchi & Saatchi Shanghai Wins Kraft Heinz China’s Creative Business

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months.

Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers categories of infant food, sauce & condiments, snacks including new products under the brands of Heinz Infant, Master Soy Sauce and Planters.  

”The boldness, planning capability, and professionalism demonstrated by the Saatchi & Saatchi team throughout the entire pitch process was impressive,” said Xiaolei Xiong, Chief Marketing Officer of Kraft Heinz China.  “Their insight and point-of-view provoked a reflection of our own strategy and direction.  We see this as true partnership to challenge and grow together.”

Irene Shum, Managing Director of Saatchi & Saatchi Shanghai commented:” This impressive win is a result of the combined efforts from our Creative, eCommerce and Shopper teams. It stems from our deepest held belief of ‘One team, one dream’. Saatchi & Saatchi takes great pride in our senior expertise and experience of building food brands; we look forward to sharing this exciting journey with Kraft Heinz China."

The Kraft Heinz Company is the fifth-largest food and beverage company in the world. A globally trusted provider of high quality, great tasting and nutritious food for all occasions; they are committed to consumer needs at home, in restaurants or on the go.