Saatchi & Saatchi NZ for Toyota RAV4

This week saw the launch of the new Toyota RAV4 campaign conceived by Saatchi & Saatchi New Zealand, which celebrates the inherently adventurous spirit in all Kiwis. The TVC, launched on 1stApril, tells the story of a Toyota Dealer and a prospective customer who decide to take a little detour from the standard test-drive...It’s a tale of fun, daring, brotherhood and of course, a car that’s up for anything. 

 

The television ad forms part of an integrated campaign, which talks to the potential for adventure in all of us. The adventure expands to Adshels, National Press, digital banners, point of sale and an ongoing social and direct strategy.  Slade Gill and Brad Collett had this to say about the campaign: “ At the heart of the campaign is this idea that adventure doesn’t have to exclusively reside in tropical jungles or on some icy tundra. Adventure is about making a tiny change to your daily routine because something awesome might come of it...okay, and it’s about joyrides.”

 

 

CREDITS: 

 

Client – Toyota NZ

General Manager Of Marketing – Neeraj Lala

Marketing Manager – Andrew Davis

Marketing – Craig Burton

Agency - Saatchi & Saatchi NZECD – Antonio Navas

Creative Director – Slade GillCreative Group Head – Art Director –Brad Collett

Senior Designer – Ross Davies

Head of Content – Jane Oak

Agency Producer – Anna Kennedy 

Head of Planning – Murray Streets

Group Account Director – Marcelle Baker

Account Director – Joe Claughton

Account Manager – Hannah Nathan

Media Director – Sally Falconer 

 

Production

Production Company – Thick As Thieves

Director – Leo Woodhead

Exec producer Nik Beachman

Producer – Nikki Smith 

DOP – Ginny Loane

Editor – Tim Mauger

 

 

Online – Blockhead / Stefan Coory

Audio Post – Franklin Road

Soundtrack -“Run to Paradise" (Carr/Gable) published by Mushroom Music Arrangement and production - Milon Williams for Franklin RdSong search and licensing: Jonathan Hughes for Franklin Rd

Sound Engineer – Shane Taipari

 

Partners 

Media Agency – Starcom 

PR Agency – Wright Communications

Digital Agency – AIM Proximity Wellington