Saatchi & Saatchi NY Expands Fruitsnackia

This week General Mill’s Fruit Snacks brand launched a new feature for their popular Fruitsnackia web experience. The feature, created by Saatchi & Saatchi New York, gives visitors the chance to create their own citizen of Fruitsnackia, interact with it online, and even enter a competition to win prizes.

 

To help kids get in on the fun of Fruitsnackia.com, the agency launched the Snackulator X-75F - a way to create your own Snackian citizen and possibly have it featured in a brand new commercial. The feature continues to build on the popularity of the Fruitsnackia Television campaign and the accompanying digital experience.

 

“Fruitsnackia is all about fun and creativity,” said Con Williamson, Chief Creative Officer of Saatchi & Saatchi New York. “People have really responded to the Fruitsnackia universe, and the Snackulator is a great way for us to let people interact with it in a new way.”

 

http://fruitsnackia.com/#/snackulator

 

Credits

 

Chief Creative Officer- Conway Williamson

Executive Creative Director, Integrated Production- Tom Eslinger

Creative Director- Justin Ebert

Creative Director- Alex Lea

Lead Designers- Mike Foran

Designer- Johnny Birmingham

Copywriter- Catherine Johns

Worldwide Managing Director- Brent Smart

Management Director- Emily Wilcox

Account Executive- Caroline Engram

Director of Integrated Production- Kedma Brown

Integrated Producer- Sharon Shang/Leslie Raymond

Lead Creative Technologist- Steve Nowicki

Lead UX- Michael Thibodeau

 

Production Partner - PUNY

Shad Petosky - Partner, Creative Director

Vincent Stall - Partner, Design Director

Kristoffer Knutson - Producer

Donn Ha - Developer

Andrew Norell - Developer

Dave Salmela - Developer

Jana Pimpo - Developer

Dave Hagen - Designer

Jeremy Sengly - Designer

Eyo Peters - Animator

Victor Courtright - Animator

 

Creative Production Partner - BUCK