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Saatchi & Saatchi NY Expands Fruitsnackia


Fruit Snacks Digital experience launches ‘build-your-own-character’ feature

Saatchi & Saatchi NY Expands Fruitsnackia


This week General Mill’s Fruit Snacks brand launched a new feature for their popular Fruitsnackia web experience. The feature, created by Saatchi & Saatchi New York, gives visitors the chance to create their own citizen of Fruitsnackia, interact with it online, and even enter a competition to win prizes.
To help kids get in on the fun of, the agency launched the Snackulator X-75F - a way to create your own Snackian citizen and possibly have it featured in a brand new commercial. The feature continues to build on the popularity of the Fruitsnackia Television campaign and the accompanying digital experience.
“Fruitsnackia is all about fun and creativity,” said Con Williamson, Chief Creative Officer of Saatchi & Saatchi New York. “People have really responded to the Fruitsnackia universe, and the Snackulator is a great way for us to let people interact with it in a new way.”
Chief Creative Officer- Conway Williamson
Executive Creative Director, Integrated Production- Tom Eslinger
Creative Director- Justin Ebert
Creative Director- Alex Lea
Associate Creative Director - Michael Sullivan

Associate Creative Director - Russell Berland
Lead Designers- Mike Foran
Designer- Johnny Birmingham
Copywriter- Catherine Johns
Worldwide Managing Director- Brent Smart
Management Director- Emily Wilcox
Account Executive- Caroline Engram
Director of Integrated Production- Kedma Brown
Integrated Producer- Sharon Shang/Leslie Raymond
Lead Creative Technologist- Steve Nowicki
Lead UX- Michael Thibodeau
Production Partner - PUNY
Shad Petosky - Partner, Creative Director
Vincent Stall - Partner, Design Director
Kristoffer Knutson - Producer
Donn Ha - Developer
Andrew Norell - Developer
Dave Salmela - Developer
Jana Pimpo - Developer
Dave Hagen - Designer
Jeremy Sengly - Designer
Eyo Peters - Animator
Victor Courtright - Animator
Creative Production Partner - BUCK
view more - Creative
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