Saatchi & Saatchi London have released the call for entries film for the annual Saatchi & Saatchi New Directors' Showcase 2012. The viral film, titled Naked Ambition, is directed by renowned director Chris Palmer, and stars an adult movie director whose ambition is to make commercials. His obsession sees him incorporating iconic advertising references, techniques and slogans such as Heineken's 'Refreshes the parts others can't reach', John Smith's 'Ave it' and 'It's a bit of an animal' from Peperami into his adult films.
The Saatchi & Saatchi New Directors’ Showcase started in 1991, and has become one of the highlights of the annual Cannes International Festival of Creativity. It’s the best attended event after the Award ceremonies. It’s also a demonstration of Saatchi & Saatchi’s commitment to identifying, nurturing and spotlighting new creative talent. The Showcase features directors from around the world identified by Saatchi & Saatchi’s global Network of 140 offices, and through its relationships with highly relevant sites including BUG Music Videos. The final selection is made by the Saatchi & Saatchi Worldwide Creative Board. Many past featured directors such as Tarsem, Michel Gondry, Mark Romanek, Spike Jonze, Ivan Zacharias, Kinka Usher, Danny Kleinman and Jonathan Glazer have gone on to fulfil extremely successful careers as directors.