Saatchi & Saatchi London Hires Hugh Todd as Global Creative Director

Saatchi & Saatchi London has hired Hugh Todd, a creative director at Leo Burnett, in the newly created role of Global Creative Director on HSBC.

Todd will report to Saatchi & Saatchi London’s Chief Creative Officer Kate Stanners, who has led the account creatively since the agency won the business in 2013. Todd previously worked on the HSBC account at JWT, where he wrote "Lemonade", one of the brand's most successful ads ever.

Todd began his career at BBH, where he created ‘Vote Gail’ for FHM Magazine, which saw an image of Gail Porter projected onto the Houses of Parliament.

He joined Saatchi & Saatchi London in 2001, before moving to JWT and latterly to Leo Burnett, where he was the Creative Director on the Co-operative Food account.

Across his career, Todd has authored multiple award-winning campaigns. At Leo Burnett, he won more than 70 awards for “Second chance” for the BITC ex-offenders charity, and in previous roles, picked up a Cannes Media Grand Prix for “TA Live” for The Army, a Gold Lion for Coco de Mer and a D&AD Yellow Pencil for Golden Wonder Skins “Ginger boy”.

Todd said: "I’m looking forward to reacquainting myself with the ‘Nothing is Impossible’ culture at Saatchi & Saatchi and working on HSBC, a brand which I love. I’m excited about this chance to take it on to even greater things."

Kate Stanners added: “Hugh is a brilliant creative with a great reel, and I’m sure he will bring all that and more to our work for HSBC.”