Saatchi & Saatchi Launches the New Lexus GS Hybrid

Saatchi & Saatchi Italy has marked the launch of the new Lexus GS Hybrid with a live event, '120 heartbeats'.  

 

The New GS Hybrid can give you all the emotions that you don't expect from a hybrid.  You'll not only be surprised by low emissions and fuel saving, but also by the power that springs from every step on the accelerator, thanks to its 345 horsepower. On board the new GS Hybrid it is really impossible not to feel moved.

 

To demonstrate it, a few selected guests were invited to the launch day at the Vairano racing circuit. Here, a professional driver accompanied them in a high-adrenaline speed trial where the brilliant New GS Hybrid performances were really demonstrated to the full. 

 

The guests all wore a heart rate monitor and were challenged to keep their heart rate below 120 heartbeats per minute.  But which of them succeeded?

 

The most unexpected and entertaining guest reactions have been collected in an Internet movie, which is being released over the coming days on major blogs and industry sites.

Art Director: Davide Vismara & GiulioFrittaion

Copywriter: Marco Dispenza & Massimo Paternoster

Creative Directors: Luca Pannese & Luca Lorenzini

Executive Creative Director: Agostino Toscana

Production Company: H Films