Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Saatchi & Saatchi Italy Say #DammiPiùVoce

Creative 471 Add to collection

Saatchi & Saatchi and CoorDown help people with Down Syndrome raise their voice

Saatchi & Saatchi Italy Say #DammiPiùVoce

 

Saatchi & Saatchi Italy and CoorDown are launching an ambitious online awareness and fundraising campaign, entitled #DammiPiùVoce (Turn up my voice) in the lead up to World Down syndrome Day on 21 March. 
 

After the success of the “Integration Day” campaign, which won 7 Gold Lions and one Bronze Lion at the 2012 Cannes International Festival of Creativity, Saatchi & Saatchi and CoorDown Onlus are working together again to safeguard the rights of people with Down syndrome.
 
In Italy, due to prejudice, the basic rights of people with Down syndrome are still too often denied. Rights like proper academic support, rehabilitation treatments, the opportunity to do beneficial work or even just the possibility to have fun like their peers.
 
With more funds available it would be possible to defend their rights through protective measures, projects that stimulate their engagement and autonomy, and through better information activities.
 
That’s the reason behind the launch of the #DammiPiùVoce (Turn up my voice) campaign. 
 
On www.coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask the public to support the rights of people with Down Syndrome through a donation, thus amplifying their voices.  A video that, if shared by the celebrities on their social networks, would have more chance of being listened to. 
 
Every person has asked his or her idol to donate a video: Luca asked Tiziano Ferro, Giacono asked Francesco Totti, Sara asked Fiorello, Andrea asked Sharon Stone...why not dream? 
 
The goal is to reach March 21st, World Down Syndrome Day, with the highest number of celebrity videos donated. You can follow the campaign on twitter.com/coordown and facebook.com/coordown
 
We don’t yet know how many celebrities will donate and share their video by this date. However we do know that the more of them that do, the more people are going to be reached by the message and the more donations are likely to be made. Most importantly, the voices of people with Down syndrome will not be left unheard anymore.
 
#DammiPiùVoce is the official hashtag on Twitter.
 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Saatchi & Saatchi London, Thu, 14 Mar 2013 12:12:01 GMT