Cadillac is the only full luxury brand that uses cut-and-sew on every vehicle. With one of the largest networks of dealerships in the Middle East, the brand was looking for a way to reignite their dealers passion for the vehicles by proving what Cadillac really is: a luxury brand that happens to make cars.

Saatchi & Saatchi Dubai partnered with one of the most respected craftsmen in the Middle East to create a collection of unique handcrafted kits.

Each and every element that went into the kit was hand-made using only the finest wood and leather materials.

A clip of the making-off process was placed on crafted wood USB drives that went inside the exquisite wood and leather boxes. Cadillac sent 500 handcrafted kits to their respected dealership representatives.