A ‘Water for Children’ performance art piece created by Saatchi & Saatchi China for Greenpeace, the world-renowned environmental organization, was staged at the Shanghai 2nd Advertising Arts Exhibition on November 17, 2012. Artists used surreal brush strokes to paint water treatment units onto the bodies of children, in equal proportion to their internal organs, as a metaphor for children’s bodies having to process waste water from polluted water sources in some areas of China.
Wang Xiaojun, Chief Media Officer of Greenpeace said: “It is no doubt that drinking no water at all would be fatal to people. But the terrible thing is that some water can threaten human health. The rivers and lakes in China are polluted by industrial, agricultural and living wastes, and growing children are even more vulnerable. Only by protecting them can our future be guaranteed.”
Greenpeace is a global environmental organization dedicated to promoting the protection of the earth’s environment and world peace through active action. It has offices in more than 40 countries and regions around the world, and more than 3 million supporters. This project with Saatchi & Saatchi is aimed at directing the public’s attention to water pollution, and provoking discussion through such events in order to bring some positive changes.
Fan NG, Executive Creative Director of Saatchi & Saatchi Shanghai commented: “We have used performance arts that are visually effective to show the huge threat that polluted water poses to young people, and we hope to raise the public awareness of the problem of water pollution. In the future, Saatchi & Saatchi Shanghai will continue to support public interest causes and organizations, in the hope that we can contribute to environmental protection through highly creative works.”