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Saatchi & Saatchi Awarded for Toyota Campaign


Exclusive winner of the platinum AME Trophy for Use of Medium within the Alternative Media Category

Saatchi & Saatchi Awarded for Toyota Campaign

Saatchi & Saatchi LA, Toyota Motor Sales U.S.A., Inc.'s

marketing agency of record, has been awarded top honours in multiple categories by the

International AME Awards® for advertising and marketing effectiveness.

The 2014 AME panel comprised of interactive and multidisciplinary marketers, planners, and

creatives from all over the world, awarded SSLA the only Platinum AME Award for their use of

medium within the guerrilla and alternative media category for the Tundra Endeavour

campaign. It was also the only campaign in the North American region to be awarded an AME

Platinum Trophy.

Toyota's agency of record also hauled in five Gold AME Awards for product and services within

automotive, use of discipline within mixed media and public relations, use of medium within

outdoor, transit, out of home, and guerilla and alternative media categories. The AME Awards®

honours international work that demonstrates ground-breaking solutions to challenging

marketing problems.

"This campaign is a testament to our belief that Nothing is Impossible, and it is an honour to

win these six awards across multiple categories. It really speaks to the tireless efforts of our

team at Saatchi LA and our partnership with Toyota, from across all disciplines, and I couldn't

be more proud of the results." Chuck Maguy, President, Saatchi & Saatchi LA.

The Tundra Endeavour tow was a result of a more than 20-year partnership between Toyota

and the California Science Center to raise awareness of the space program and continue public

education through exhibits and events

view more - Awards and Events
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Genres: Action, Documentary

Categories: Cars, Automotive, Fri, 28 Mar 2014 14:13:22 GMT