Hobby home page
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Saatchi & Saatchi Appointed to Launch New Toyota Corolla Campaign

Hires, Wins & Business 219 Add to collection

This week sees the agency launch its first campaign for Toyota Corolla since being appointed to the business earlier this year

Saatchi & Saatchi Appointed to Launch New Toyota Corolla Campaign

Most Australians have owned or experienced a Toyota Corolla at some point in their life, which is why for decades it’s been known as Australia's most popular small car.

The Corolla is part of the fabric of this nation and whether you grow up, or grow old in a Corolla it’s always there for you, no matter what. It serves and delivers and it never complains about it.

The campaign tells the story of the relationship between a Corolla and its owner from the perspective of the car. For the Corolla, life’s like one big buddy movie. It doesn’t realise that the relationship is a little one way.

The integrated campaign will rollout across broadcast screens including exclusive online content, and will be further supported through digital and social channels as well as outdoor, press, cinema, CRM and sponsorship integration.

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Automotive, Cars

Saatchi & Saatchi Sydney, Fri, 12 Jun 2015 01:13:05 GMT