Saatchi & Saatchi will work with sister agency Starcom, who won the media component of the pitch
Saatchi & Saatchi has been appointed as the
agency of record for the Ministry of Justice's Anti-Money Laundering
initiative, following a competitive pitch.
Saatchi & Saatchi will work with the Ministry of
Justice to create awareness of the roll-out of Anti-Money Laundering and
Countering Financing of Terrorism (AML/CFT) legislation. Phase one of
this legislation has been in place since 2013, with phase two - the
AML/CFT Amendment Act - coming into effect from July 2018. The new
legislation will see extensions to the current AML/CFT Act to cover more
businesses, including real estate agents, many lawyers and accountants,
and betting on sports and racing.
The campaign will be New Zealand Government branded, and will raise
awareness about the approximately $1.35 billion that is laundered
through local businesses each year. This will help New Zealand live up
to its reputation as a good place to do business due to being one of the
least corrupt countries in the world.
Says Paul Wilson,
managing director, Saatchi & Saatchi: "We're proud to be working
with the Ministry of Justice on a cause that holds enormous importance
to our economy. Money laundering is something that all New Zealanders
should be aware of. We look forward to contributing towards an
initiative that will ultimately help our country continue to prosper."
Rajesh Chhana, deputy secretary, policy, of the Ministry of Justice:
"We are delighted to be working with Saatchi & Saatchi on this
complex project. There are significant communication challenges to be
addressed and we are confident that Saatchi & Saatchi will address
them with innovation and style."