Saatchi NY's Latest Luvs

Second time Moms aren’t born with experience. They earn it with their first child. To show the contrast between the 1st time mom and the 2nd time mom’s approach, each execution features a direct comparison between how a first time ‘by-the-book’ mom handles a given situation, and how that same mom, now raising her second child, handles the same situation with some hard-earned mommy experience under her belt. 

 

 

Credits

Agency: Saatchi & Saatchi New York
Chief Creative Officer: Con Williamson
Creative Director Mason Hedgecoth 
Creative Director   Jeff St. Jean
Director of Content Production John Doris 
Producer Ian Kelly
Art Director Steve Mendonca
Copywriter Craig Schlesinger

Production Company Anonymous Content, Culver City, CA 
Director Brian Billow
Director of Photography Robert Yeoman
Executive Producer Eric Stern
Line Producer James Graves

Editorial Outside Edit, New York, NY 
Editor (Sanitizer, Story Time, Car Simulator) Jeff Ferruzzo, 
Editor (Pacifier, Music Lesson) Steve Evans
Assistant Editor Laurel Smoliar
Producer Fanny Cruz
Executive Producer Sila Soyer
Flame Artist Tristian Wake 

Audio Headroom Digital Audio
Engineer Fernando Ascani
Producer Darcy Gerbino 

Music Super Exploder
Composer Ted Gannon
Executive Producer Beth Cummins