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Saatchi NY with Paddy's Day Lucky Charms Ad

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Teaser for AR live-action app that launches on Sunday

Saatchi NY with Paddy's Day Lucky Charms Ad

 

 
The 49 year-old Leprechaun just got real.  After decades of watching Lucky the leprechaun get chased by cartoon kids in the commercials, the makers of Lucky Charms,  together with Saatchi & Saatchi NY and Ogmento, bring Lucky and the power of his charms to life for the chance to win a real, yes real, pot of gold. 10 grand to us folks in the non-animated world. How sweet it is. The “Chase for the Charms” mobile app, available on iOS and Android devices, combines augmented reality and first person live-action video to immerse 35 year-olds going on 5 in a magical adventure where bagging charms propels the story and the chance to win. And you thought Lucky Charms were just for kids. The release of the app fittingly begins the chase this coming Saint Patrick’s Day - March 17th
 
Credits
 
Chief Creative Officer:     Con Williamson
Executive Creative Director:    Brian Carley
Creative Director / Copywriter:    David Ekholm    
Creative Director / Art Director    Subodh Samudre 
ECD Innovation & Integrated Production    Tom Eslinger
Executive Producer    John Doris    
 
Digital Producer:                Marcel Baker
Lead Creative Technologist     Steve Nowicki    
Lead IA                Michael Thibodeau     
 
Production Company    Bandito Brother, LA
Director    Stewart Hendler
Director of Photography    Brett Pawlak     
Executive Producer    Suzanne Hargrove         
Line Producer    Hayden Roush     
 
Editing House    Final Cut, NY 
Editor    Patrick Colman
Assistant Editor    Dan Berk    
Producer    Viet-An Nguyen        
Executive Producer    Lauren Bleiweiss    
Visual Effects    Cantina Creative, LA 
 
Creative Director   Stephen Lawes
Lead Compositor   Andrew Furlong
Compositor          Vivian Wei
Compositor          Daniel Klahn 
Producer:            Sean Cushing    
 
Sound Design      Snap Sound, LA
 
App Development    Ogmento, LA
 
view more - Creative
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Genres: Animation, Visual VFX

Categories: Food, Breakfast

lbbonline.com, Fri, 15 Mar 2013 11:10:21 GMT