Saatchi & Saatchi New York
Mon, 01 Sep 2014 11:57:10 GMT
Labour Day has become more associated with the end of summer, rather than a celebration of hard working Americans. Tide wants to remind people of the true meaning of Labour Day by honoring workers and the uniforms they wear each day, in pursuit of making the nation a better place.
Tide has created a short video #HonorUniforms highlighting the amazing contributions people make each day while wearing their uniforms. The workers depicted are not actors, but real people with real jobs, who work to protect and create the things that we love most. By watching this video you get a sense of who they are and the pride they feel in wearing their uniform. For decades, Tide has been proud to help care for uniforms, understanding the benefits of maintaining their integrity so that each person can also maintain theirs. So, on this Labour Day, Tides asks everyone to join us to #HonorUniforms.
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Creative Agency: P&G
Genres: People, Storytelling
Categories: Home, LaundrySaatchi & Saatchi New York, Mon, 01 Sep 2014 11:57:10 GMT