The Saatchi & Saatchi New Directors' is always one of the most hotly anticipated events at the Cannes Lions. This year, though, you lucky attendees should be just a tad more excited for the NDS turns 25 and the Saatchi & Saatchi crew is celebrating in style. They've enlisted 25 NDS alumni (one from each year, and boy it's an amazing list of names) to partake in an 'experiment in film' in which each director has made one minute of a 25 minute film. The film will be screened once and once only - ever. That screening will take place prior to the NDS reel screening on Thursday 25th June in the Palais Des Festivals, Cannes, at 10:00am.
In anticipation of the event, LBB's Addison Capper chatted with Saatchi & Saatchi Worldwide Film and Content Director Andy Gulliman to find out what the agency has got in store for the big day.
And make sure you get down there early as it always proves popular.