Saatchi & Saatchi LA, Toyota Motor Sales U.S.A., Inc.’s marketing agency of record, has been honored by Communication Arts magazine’s annual illustration competition for best animated series, Toyota Certified’s “Tales of the Uncertified” campaign.
The colorful and witty short animations are currently featured in Illustration Annual 55, the May/June 2014 issue of Communication Arts, both in print, on the iPad and online at Commarts.com.
“This is one of my favorite campaigns - sweet, silly, flawless animation that tells a simple story. We’re so thankful to our clients for believing that a creative solution is often the best solution,” said Margaret Keene, Executive Creative Director, Saatchi & Saatchi LA.
Of the 4,362 total entries submitted, 168 were selected and only seven were honored in the animation category. A jury of respected creative professionals across multiple disciplines made their selections based on creative excellence and quality of execution. Communication Arts is a prestigious, professional journal for creative professionals and those involved in visual communications, ranging from illustrators and animators to agencies and design firms.
You can view the rest of the animated series here