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Saatchi LA & Busta Rhymes Bring Back the Swagger Wagon for Toyota

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Campaign brings back 2010 viral summer hit

Saatchi LA & Busta Rhymes Bring Back the Swagger Wagon for Toyota

Saatchi & Saatchi LA have launched the Toyota Sienna “Swagger Wagon” campaign. The socially-driven “Swagger Wagon 2.0" campaign features original music, an all-new cast, and a cameo by Hip-Hop artist, Busta Rhymes. 

Toyota in partnership with its advertising agency of record, Saatchi & Saatchi LA, first introduced the original Swagger Wagon video in 2010, garnering over 12 million views to date, and was once referred to as the “viral video hit of the summer”, by AOL. Now, “Swagger” is back for the launch of the redesigned 2015 Toyota Sienna, which features a more streamlined, upscale interior and accessories for the active and technologically-savvy family.

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Advertiser: Toyota

Creative Agency

Creative Agency: Saatchi & Saatchi LA

Genres: Music performance, Comedy

Categories: Automotive, Cars

Saatchi & Saatchi London, Mon, 04 Aug 2014 09:54:59 GMT