Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Saatchi LA & Busta Rhymes Bring Back the Swagger Wagon for Toyota

Creative 340 Add to collection

Campaign brings back 2010 viral summer hit

Saatchi LA & Busta Rhymes Bring Back the Swagger Wagon for Toyota

Saatchi & Saatchi LA have launched the Toyota Sienna “Swagger Wagon” campaign. The socially-driven “Swagger Wagon 2.0" campaign features original music, an all-new cast, and a cameo by Hip-Hop artist, Busta Rhymes. 

Toyota in partnership with its advertising agency of record, Saatchi & Saatchi LA, first introduced the original Swagger Wagon video in 2010, garnering over 12 million views to date, and was once referred to as the “viral video hit of the summer”, by AOL. Now, “Swagger” is back for the launch of the redesigned 2015 Toyota Sienna, which features a more streamlined, upscale interior and accessories for the active and technologically-savvy family.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Toyota

Creative Agency

Creative Agency: Saatchi & Saatchi LA

Genres: Music performance, Comedy

Categories: Automotive, Cars

Saatchi & Saatchi London, Mon, 04 Aug 2014 09:54:59 GMT