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Saatchi Fallon Tokyo Proves These Briefs Really Keep it All Together

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Brilliant & bizarre new campaign launches for men's underwear brand TOOT

Saatchi Fallon Tokyo Proves These Briefs Really Keep it All Together

Saatchi & Saatchi Fallon Tokyo has just launched a campaign for TOOT, known for its line of premium men’s undergarments in a wide variety of fun & fashionable designs. However, TOOT goes a step further by designing briefs that, shall we say, help keep things in place. This is an advantage in comfort and in looks for men whether they are playing sports, dancing or just wanting to be as comfortable and appealing as they can be throughout their day. 

To humorously demonstrate TOOT’s clever design, the agency created a video entitled Best Position Experiment in-which a model wearing TOOT briefs is subjected to all manner of over-the-top “tests” to measure just how well TOOT does “keep it all together”.  Supporting the video are transit station posters as well as a website replete with extra film clips as outrageous as the video itself.


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Client

Advertiser: TOOT

Production Company

Director: Kazuma Ikeda

Producer: Hajime Kohama

Production Company: P.I.C.S.Co.,Ltd

Production Manager: Rina Funatsu

Creative Agency

Creative Agency: Saatchi & Saatchi Fallon Tokyo

Art Director: Kenji Moriuchi

Copywriter: Yoshishige Takei

Designer: Keisuke Hara

Genres: Comedy

Categories: Underwear, Clothing and Fashion

lbbonline.com, Mon, 15 Dec 2014 12:49:56 GMT