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Saatchi Canada Exposes Bizarre Phobias for the After Dark Film Festival

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Fear of kissing, cheese & sitting? There are some weird phobias out there

Saatchi Canada Exposes Bizarre Phobias for the After Dark Film Festival

Afraid of cheese, kissing or sitting down? Highly unusual phobias which are examined in a funny new campaign from Saatchi & Saatchi Canada. It’s highly unlikely that you have ever met someone with a debilitating fear of processed cheese, but that’s about to change thanks to Saatchi & Saatchi Canada’s new advertising campaign for the After Dark Film Festival (TADFF 2014). 

Featuring petrified moviegoers realizing uncommon phobias like the fear of cheese (turophobia), the fear of kissing (philemaphobia), and the fear of sitting (kathisophobia), they highlight the fact that we all fear something, and there’s a place to celebrate it.

The Toronto After Dark Film Festival one of the world’s leading showcase of new Horror, Sci-Fi, Action, and Cult Cinema. Each October, the critically acclaimed event screens over nine exciting nights in front of approximately 10,000 attendees. 




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Client

Advertiser: Toronto After Dark Film Festival

Post Production / VFX

Colourist: Loren White

Post Production Company: The Vanity

Creative Agency

Creative Agency: Saatchi & Saatchi Canada

Art Director: Joel Arbez, Rachel Kennedy

Copywriter: Matt Antonello, Shauna Roe

Executive Creative Director: Brian Sheppard

Executive Producer: Suzanne Allan, Sally Leggett, Stephanie Pennington

Group Creative Director: Matt Antonello, Joel Arbez

Producer: Michelle Orlando

Production Company

Director: Trevor Cornish

DOP: Simon Shohet

Producer: Michael Smith

Production Company: Sequoia Content

Music

Sound Design: Kyle Gudmundson @ RMW Music Toronto

Sound Engineer: Ryan Chalmers

Offline

Edit Company: Relish Editing

Editor: Steve Manz, Chris Murphy, Jackie Roda

Genres: Comedy

Categories: Sports and Leisure, Cinema and Theatre

Saatchi & Saatchi London, Tue, 21 Oct 2014 10:30:09 GMT