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Saatchi Australia Roams Through the Outback to Launch the Toyota Fortuner

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Agency trudges through dirt, snow & sand for new launch campaign

Saatchi Australia Roams Through the Outback to Launch the Toyota Fortuner

Saatchi & Saatchi Australia will this week launch the all-new Toyota Fortuner. The launch of the Fortuner is one of the most exciting and important car launches in recent times for Toyota. It presents an exciting opportunity for consumers; a car that looks great AND is hard at the core, in a segment where there are plenty of imitators.

The integrated campaign will span multiply touch points including television, outdoor, digital, print, sponsorship & cinema. 



CREDITS

Agency / Creative
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Genres: Scenic, Dialogue

Categories: Cars, Automotive

lbbonline.com, Mon, 26 Oct 2015 14:17:38 GMT