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Ryder Cup Golfer Phil Mickelson Becomes a 'Business Caddie' in Workday's New Spot

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Comedic spots by 215 McCann draws a parallel between one of the most well-known partnerships in sports, a golfer and their caddie

Ryder Cup Golfer Phil Mickelson Becomes a 'Business Caddie' in Workday's New Spot

Ahead of the Ryder Cup golf tournament in Paris on September 25-30, Workday, a leader in enterprise cloud applications for finance and human resources, is launching a global campaign titled, “A Partner Like No Other” with a 60-second spot created by 215 McCann. The spot draws a parallel between one of the most well-known partnerships in sports, a golfer and his/her caddie, and Workday, by portraying Workday as a “business caddie” and the trusted partner for organisations of all sizes and across all industries.

True to form for a company that lists “fun” as one of its core values, the Workday spot takes a humorous approach to convey its relentless focus on providing customers with the insights and guidance they need to help drive their business forward. The spot portrays pro golfer and Workday golf ambassador, Phil Mickelson, as the “business caddie” for a top executive, played by actor Andy Buckley. The omniscient Mickelson advises the executive on crucial staffing decisions, makes production and financial recommendations, and helps increase the office’s overall efficiency, leaving the executive with unexpected free time for a Saturday game of golf.

The campaign will run across television, OOH, digital, print, and social, and target the U.S. market as well as in UK, Spain, Netherlands, Germany, France, Austria, Switzerland, Denmark, Sweden, Norway, and Japan.

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Post Production / VFX

Telecine: Company 3

Post producer: Gabriel Wakeman

Production Company

Executive Producer: Holly Vega

Production Company: Biscuit Filmworks

Director: Aaron Stoller

DOP: Sebastian Pfaffenbichler

Producer: Mala Vasan

Head of Production: Rachel Glaub, Mercedes Allen-Sarria

Production Designer: Lester Cohen


Sound Designer: Eben Carr

Music Supervisor: Stephanie Pigott

Music Production: We are Walker

Sound Design: One Union

Sound Engineer: Eben Carr

Recording: One Union


Partners: Shawn Lacy (MD)

Flame Artist: Matt Trivan

Executive Producer: Ashley McKim

Colorists: Dave Hussey


Edit Company: Cut & Run/Jogger SF (Finish)

Editor: Pete Koob

Edit Assistant: Lori Arden

Producer: Brady Fiero

Executive Producer: Pete Koob

Creative Agency

Creative Agency: Dena Wang

Strategist: Chelsea Martin

Chief Creative Officer: Scott Duchon

Business Affairs: Mary Beth Barney

President: Kelly Johnson

Executive Producer: Mandi Holdorf

Management Supervisor: Laura Miley

Director of Strategy: Brian Wakabayashi

CMO: Christine Cefalo

Group Account Directors: Julie Sinclair

Associate Creative Director: Sharon Chow Kaye, Eric Boyd


Advertiser: Workday

Brand: Angela Stark (Brand & Digital)

Creative Director: John Deignan (Editorial)

Advertising Manager: Dena Wang (Senior)

Senior Director, Marketing Communications: Gene Bordegaray

Senior Producer: Rita Ribera Channon

Genres: Comedy, People, Dialogue

Categories: Business Services, Business Software

McCann Worldgroup, Wed, 26 Sep 2018 14:09:14 GMT