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Ryan Reynolds Provides Welcome Distraction in Hyundai's New Super Bowl Spot

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Innocean is the agency behind the ads

Ryan Reynolds Provides Welcome Distraction in Hyundai's New Super Bowl Spot

Hyundai/INNOCEAN have unveiled two of their Super Bowls spots today including, "The Chase" and “Ryanville.” Each 30 second spot highlights the advanced safety features on the all new Hyundai Elantra. In "The Chase," Hyundai’s voice-activated Blue Link Remote Start saves two people from becoming a bear’s lunch. Ryan Reynolds provides the world's best distraction, as two women try to keep their eyes on the road while driving through "Ryanville.” 



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Client

Brand: Hyundai

Chief Marketing Officer: Dean Evans

Post Production / VFX

CG: Mat Stevens

Creative Director: Chris Noellert

Executive Producer: Matthew McManus

Flame Artists: Gavin Miljkovich

Post Production Company: Carbon VFX

Producer: Amber Ventris

VFX Supervisor: Kieran Walsh

Offline

Edit Assistant: Sam Perkins

Edit Company: Whitehouse Post

Editor: Heidi Black

Executive Producer: Joni Williamson

Producer: Jonlyn Williams

Creative Agency

Account Services & Planning Regional Group Head: Marisstella Marinkovic

Account Supervisor: Allison Morrissey

Art Director: Shane Diver (Ryanville)

Business Affairs: Krista Horn (The Chase); Lisa Nichols (Ryanville)

Chief Creative Officer: Eric Springer (The Chase); Eric Springer (Ryanville)

Copywriter: Max Godsil (Ryanville)

Director of Integrated Production: Carol Lombard

Executive Producer: Brandon Boerner (The Chase); Nicolette Spencer (Ryanville)

Group Account Directors: Michelle Agnew, Nicole Timerson

Group Creative Director: Barney Goldberg

Media Planner: Ben Gogley, James Zayti

Producer: Melissa Moore (The Chase); Jimmy Romero (Ryanville)

Strategy: Frank Striefler (Head)

Associate Creative Director: David Mesfin, Chris Lynch (AD), Nick Flora (CW)

Genres: Storytelling

Categories: Automotive, Cars

Innocean Worldwide Australia, Tue, 02 Feb 2016 12:15:45 GMT