Cossette launches largest fundraising campaign in Canadian history in aim to build new SickKids Hospital
Cossette has released a film with Ryan Reynolds to kick off the next stage of its #SickKidsVS campaign.
'SickKids VS: Join Us' is the lead-up to the launch of the Sick Kids Foundation's fundraising campaign to build a new SickKids Hospital that will take place this Fall. It will be the largest health care fundraising campaign in Canadian history. Ryan Reynolds came to Toronto on his own initiative and starred in this video because he wants to help build awareness for #SickKidsVS and children’s health. He was joined by approximately 300 SickKids staff members who volunteered their time to take part in the shoot. Because it is going to take us all. We are asking everyone to join us at fundthefight.ca.
The video debuted during the season premiere of Survivor on Global TV in Canada. It has also been promoted online and on social media. Of note, it has already been viewed over 1.5 million times since Ryan Reynolds shared it with his Instagram community.