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Ryan Reynolds and Aviation Gin Help Leap Day 21 Year Old Enjoy Her First Legal Drink

02/03/2020
Branding and Marketing Agency
New York, USA
213
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Maximum Effort and 160over90 collaborate with Bryan Rowland to celebrate the world’s oldest 21 year old

Aviation Gin, the American Gin owned by Ryan Reynolds, released a video in celebration of Leap Day and the world’s oldest 21 year old.

The video stars Pittsburgh resident, Arlene Manko, who was born on Leap Day in 1936, meaning her birthday comes once every four years. It also means this Leap Day will be her official 21st birthday. To celebrate, Ryan Reynolds and Aviation wanted to make sure her first legal drink was Aviation Gin. 

The campaign was created in collaboration with Maximum Effort and 160over90, with direction and editing by Bryan Rowland.

Aviation Gin is also honouring anyone else born on February 29th, 1936, who has had to patiently wait all these years to finally ring in their 21st birthday. Those of legal leap year drinking age can email Reynolds at Ryan@aviationgin.com for a gift card to an online spirits retailer.

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Work from 160over90
160over90 Sonic Branding
160over90
25/07/2023
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