Publicis New York
Tue, 19 Apr 2022 13:50:13 GMT
Publicis Groupe today announces three leadership hires for its creative centre of excellence, Le Truc: Marcos Kotlhar is appointed partner, chief creative officer; Megan Bundy is named as managing director; and Ryan Chong joins to lead production.
Launched last year, Le Truc is a next-generation creative model which unites 600+ creatives, producers and creative strategists from Publicis Groupe New York agencies into one, dynamic, collaborative team. Marcos, Megan and Ryan join the founding partners that form the creative leadership team of Le Truc, including Bastien Baumann, Andy Bird, Publicis Groupe chief strategy officer Carla Serrano, who also serves as president of Le Truc, and Elaine Barker who leads resource management and operations.
Most recently chief creative officer at Ogilvy New York, Marcos Kotlhar brings more than 20 years of creative leadership to Le Truc. His focus on making work that is culturally relevant, brought to life through innovation and craft, has re-energised and transformed leading agencies including Ogilvy, BBDO and BBH. His legacy of work has led to relationships and award-winning work with culture-defining brands such as Samsung, IBM, Instagram, IKEA, Nationwide, Pernod Ricard – Absolut Vodka, Zippo and the New York Philharmonic Orchestra, among others. Marcos has also personally has been recognised on Adweek’s Creative 100 list. This appointment marks a return to Publicis Groupe for Marcos, after previously spending two years at BBH New York.
“I’m a firm believer that traditional processes will get you ordinary results. Le Truc’s vision is not only brave and refreshing, it’s necessary,” said Maros. “The opportunity to see beyond silos, work across agencies, and partner with the best talent Publicis Groupe has to offer has me feeling like a kid in the world’s best candy shop. I’m humbled and thrilled to be invited into this obsessively creative, talented crew.”
Marcos’s appointment continues a recent streak of notable creative leadership joining Le Truc in recent weeks, including Megan Bundy and Ryan Chong.
Megan, Le Truc’s first EVP, managing director, brings 20 years of experience driving creative and media integration. Most recently, she led the Anheuser-Busch InBev business at FCB New York, along with broader client partnerships and agency business development efforts. Throughout her career, Megan has worked for leading agencies such as BBDO, mcgarrybowen, and Publicis Media, and has driven award-winning (EFFIE, One Show, Cannes) campaigns for top brands including Anheuser-Busch InBev – Michelob ULTRA, eBay, Lowe’s Home Improvement and Crayola.
Ryan joins as the founding production lead for Le Truc, and is a modern creative partner and producer who works across teams to develop bold ideas – from inception – through the craft of production. Formerly group production director at 72andSunny, Ryan brings nearly two decades of experience working for some of the world’s most influential brands such as Nike, Audi, Virgin Group and AXE/LYNX. He is an award-winning production talent, celebrated at the Cannes Lions Festival of Creativity, One Show Awards and Clio Awards.
“After chasing Marcos for months, we are elated he is finally joining us. He is a natural partner for Le Truc, with his passion for fresh cultural ideas, collaborative process and obsession with craft,” said Carla. “Together with Megan and Ryan, we approach our first year anniversary of Le Truc with expanded expertise and even greater ambition for the year to come.”view more - Hires, Wins & BusinessPublicis New York, Tue, 19 Apr 2022 13:50:13 GMT