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Rushes - VFX & Grading for Specsavers

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Rushes have completed a colour grade and VFX for two Specsavers commercials. The work has been created to launch a TV.....

Rushes - VFX & Grading for Specsavers
 Rushes have completed a colour grade and VFX for two Specsavers commercials. The work has been created to launch a TV campaign focusing on long-sighted customers, to highlight a promotion on its varifocal glasses, targeting the over-45s.
Matt Turner, Director of Telecine, provided a grade with an established, classically beautiful quality while Martin Goodwin (Lead) and Rufus Blackwell provided VFX, lengthening the arms of the characters in the production.  
The two adverts, titled "Long Arms" and "Lift", feature protagonists who have to stretch out their arms to read. The humorous spots show a man who has had his arms surgically extended so he can read the newspaper, while another gets his paper stuck in a lift because his arms are extended in order to read the print.
The work, directed by Jeff Stark from Another Film Company, keeps to the brand’s comic and quirky style. Ending with the brand strapline: "Should’ve gone to Specsavers", the push includes an offer of free varifocals when purchasing a regular pair of glasses.
Graham Daldry, creative director, Specsavers Creative, said: "These ads are a good example of how we can target ‘Should’ve’ to a specific message and market. Everyone over 45 knows that you either need longer arms or glasses. The ads are quick and to the point. And Jeff Stark has done a great job of telling the story simply and with charm."
Watch ‘Long Arms’ click on image below

Product: 2 x 10” spots for Specsavers 
Production Title: Varifocals Lift 1 x 10” & long Arms 1 x 10”
Agency: Specsavers Creative
Agency Producer: Alex Honnor
Art Director: Michael Hutchinson
Copywriter: Aaron Scones
Creative Directors: Graham Daldry & Steve Loftus
Production Company: Another Film Company 
Director: Jeff Stark
Producer: Vanessa Hetherington
Film Editor: Bruce Townend @ The Quarry
Post: Rushes
Producer: Alison Wendt
Colourist: Matt Turner (Resolve)
VFX: Martin Goodwin (Lead), Rufus Blackwell
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Specsavers, Sun, 03 Apr 2011 16:00:00 GMT