Running Brand HOKA Invites You to Lace up and Fly with First Global Campaign

Today, leading performance running brand HOKA unveiled its first-ever global campaign 'Fly Human Fly', created by global agency of record FCB.  

HOKA is one of the most successful challenger brands and has done it without ever running a traditional ad campaign — until today. The campaign calls on all humans to experience the transformative power of a run — timed with the launch of its new Mach 5th running shoes. Fly Human Fly will act as a catalyst to encourage consumers to meet HOKA at the starting line and take flight to new heights – together. The campaign will be amplified globally across owned media, digital platforms, and out-of-home.