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Rune Milton Directs the Inspiring Story of Star Quarterback Tom Brady for IWC

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IWC campaign captures passion and determination of the watch brand

Rune Milton Directs the Inspiring Story of Star Quarterback Tom Brady for IWC

Director Rune Milton’s launches the latest campaign for IWC, featuring Tom Brady and produced by Who’s McQueen Picture, Zürich. The short film, ‘Born of a Dream: A boy from San Mateo,’ takes us on an inspiring journey as Tom Brady, IWC Schaffhausen’s brand ambassador, accomplishes his dream of becoming a star quarterback, despite facing many obstacles.

Depicting Tom’s humble beginnings as a young boy with a big dream, Rune takes the audience on a visually stunning and captivating ride to some of the most significant milestones in his life and early career, emphasising Tom’s passion and determination that reflect the core values of the IWC brand.


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Agency: Scholz & Friends Berlin

Managing Director: Robert Krause

Group Creative Director:  Jörg Waschescio

Creatives: Leonardo Valadao, Nathalie Poets, Alannah Stritch

International Account Director: Janin Brauer

Account Management: Janice Kretschmer

FFF: David Voss, Daniel Klessing, Jan Lagowski, Thomas Griesbach

Art Buying: Kerstin Mende


Client: IWC Schaffhausen

Chief Marketing Officer: Franziska Gsell

Creative Director: Christian Knopp

Head of Advertising, Media & Digital: Maurice Moitroux

Strategic Brand Planner: Tom Scheuring

Head of Brand Creation: Nicholas Schmidt

Project Manager: Caroline Spoerry

Producer: Daniela Berther


Production Company: Who’s McQueen Picture, Zürich

Executive Producer: Clemens Petersson

Producer: Neils Kau

DOP: Paul Meyers

Editor: Adam Nielsen

VFX Supervisor: Mikael Balle

Post Production: Copenhagen Visual Effects

Sound Design: Kevin Koch

Music: Jonas Larsen

Genres: Drama, Dialogue, People

Categories: Clothing and Fashion, Accessories

Anonymous Content, Fri, 31 Jul 2020 09:52:11 GMT