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Run the Jewels Throws the Street Party We're All Yearning For Right Now

Creative 133 Add to collection

Directed by Brian and Vanessa Beletic with Smuggler in anticipation for the album RTJ4

Run the Jewels Throws the Street Party We're All Yearning For Right Now

Run The Jewels have shared the music video for their new single ‘Ooh LA LA’ (feat. Greg Nice & DJ Premier), the first from the ferociously anticipated new album RTJ4. Shot in early March, just prior to the impact of Covid-19, the video was already a commentary on class divisions and capitalism, themes which have now been painfully revealed as more urgent and important to address than ever. Featuring cameos by hip hop legends Greg Nice, DJ Premier, Rage Against the Machine frontman Zack de la Rocha, a legion of dancers, a fleet of hot air balloons, and a mountain of burning money, the video is an ebullient celebration of resistance, illuminating the duo’s unique ability to straddle the worlds of pointed social commentary and raw, boisterous fun.  

“We shot this video only a few weeks before the pandemic hit with no clue as to what the future held. the fact that we got the chance to do it is damn near miraculous in hindsight,” state the duo. “In conceptualising the video with our friends Brian and Vanessa Beletic we imagined the world on the day that the age old struggle of class was finally over. A day that humanity, empathy, and community were victorious over the forces that would separate us based on arbitrary systems created by man. This video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. Not that people are without but that the whole meaning of money has vanished. That we have somehow solved our self created caste system and can now start fresh with love, hope and celebration. It's a dream of humanity’s V-DAY… and the party we know would pop off.”

The video was directed by Brian and Vanessa Beletic, the former of which previously directed the video for the group's breakout hit ‘Legend Has It,’ the gold-certified single from RTJ3 which made a big splash in the Super Bowl LI commercial for Marvel’s blockbuster film Black Panther. 

In the wake of Covid-19, the group have also been sharing weekly free downloadable activity and colouring books, and just last week released an exclusive new line of t-shirts as a fundraiser for their tour crew, who are out of work until the duo’s postponed world tour with Rage Against the Machine gets underway.

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Creative

Directed by: Brian & Vanessa Beletic

Co-Creative: EL-P 

Production Company: SMUGGLER

Executive Producer: Sue Yeon Ahn

VFX Consultant: Phil Crowe at Parliament

Producer: Cat Restrepo

Director of Photography: Max Goldman

1st AD: Anthony Dimino

Production Design

Production Designer: Justin Allen

Steadicam: Chris Cunningham

Gaffer: Ryan French 

Key Grip: Tony Cady 

Costume Design

Costume Designer: Natasha Newman-Thomas

Artist Styling: Marty Mc’Fresh

Choreographer: Samo Soto 

Casting: Dustin Blackburn

VTR: Rich Breitengross

DIT: Jesse Tyler

Hair:   DaRico Jackson + Tiger

Make Up:   Vanessa Kinder 

Helicopter Pilot: Jesse Khalil Brown

Hot Air Balloon Pilot: Martine Coblentz 

Key PA: Phil Swiadon

Editing

Off-line edit: Work Editorial 

Editor: Biff Butler

Assistant Editor: Gladys Bernadac

Producer: Rebecca Baker

Executive Producer: Marlo Baird

VFX

VFX Creative: The Mill

2D Lead Artist: Steve Cokonis

3D Lead Artist: Dan Warom

Production

Executive Producer: Anastasia Von Rahl

Senior Producer: Sumer Zuberi

Production Coordinator: Michael Novo

Line Producer: Goutham H

Shoot Supervisor: Dan Warom & Steve Cokonis

2D Artist

2D Artist: Alex Candlish, Tim Rudgard, Phillip Ineno, Jeff Langlois, Romany Yavorsky Lenz Kol, Yukiko Ishiwata, Katerina Arroyo, Gavin Marler, Lisa Kim, Rakesh Venugopalan, Mangesh Borkar, Mayank Shekhar Tiwari, Rahul Roy, Rajeshkumar K, Srilakshmi Narasimha Kondepi

3D Artist

3D Artist: Freddy Parra, Lalida Karnjanasirirat, Stefan Kang, Graeme Turnbull, Michael Lori, Elizabeth Hammer, Danny Garcia, Umesh Namdev, Anirudh Sharma, Kiran Prabhu

Matte Painting: Shannan Burkley, Vinod Shantaram More, Sandipan Majumder, Swarup Panigrahi

Animation

Animation: Gustavo Gonzalez, Katie Yancey 

Design: Tim Devlin, Anastasia Skerebneva

Art Department: Kevin Diaz

Colour

Colour: The Mill

Colourist: Matthew Osborne

Colour Producer: Blake Rice

Colour Assist: Logan Highlen, Gemma Parr

Emerging Tech

Mocap Operator: Isiah Den Beste

Titles

Opening Titles: Nick Gazin

Sound

Sound: Lime Studios

Mixer: Matt Miller

Executive Producer: Susie Boyajan

Genres: Music performance, People, Action

Categories: Music video, Short Films and Music Videos

SMUGGLER, Tue, 28 Apr 2020 11:41:17 GMT