The Marketing Standard
Tue, 14 Nov 2017 20:51:54 GMT
As the inventor and international market leader of free-floating car-sharing, car2go today began rolling-out a new series of online mini-documentaries as part of a new brand campaign dubbed “Proud to Share,” with each mini-documentary highlighting the diverse stories of car2go members across the U.S. and Canada. Each mini-documentary explores how people are using car-sharing to access incredible experiences in their city, grow their small business, and enable great quality of life.
The first of eight “Proud to Share” mini-documentaries puts a spotlight on critically acclaimed hip hop duo Run the Jewels, who cruise around New York City in a compact 2018 Mercedes-Benz GLA car2go. Run the Jewels’ drive through the neighbourhoods of New York is also a sneak-peak of the stylish new Mercedes-Benz car2go vehicles car2go plans to make available to its 77,000 New York members before the end of the year.
“‘Proud to Share’ expresses the spirit, values and philosophy of car2go,” said Paul DeLong, CEO of car2go North America. “For car2go members, it’s not just about being able to get from point A to point B without having to own a car, it’s also about the pride that comes with being a big part of a growing global sharing movement that delivers easy, affordable access to thousands of rich life experiences.”
car2go’s media agency SwellShark worked with Paradigm Talent Agency to identify Run the Jewels as the artists to personify “Proud to Share.” Additional “Proud to Share” mini-documentaries feature artists, musicians, and small business owners.
Shot and produced by Austin-based creative agency Bakery, the new series of short documentary-style videos tell artful stories of how very different people living in New York, Austin, Washington, D.C., Denver, Vancouver and Montreal are using car2go as a “life hack” to travel, grow their small businesses, and live fuller lives.
The following is a snapshot of all eight car2go mini-documentaries to be released today and during the course of the following week:
car2go members: Run the Jewels, world-famous hip hop duo, social activists
City: Brooklyn, New York
Life hack: Killer Mike and El-P share personal stories about how driving through New York neighborhoods fuels their creativity.
car2go member: Matt Kelly, musician
City: Vancouver, British Columbia
Life hack: car2go simplifies the professional and personal life of a local musician, helping him haul around his gear and meet up with friends at all hours of the day.Jeff Deakyne, and Marielle D’Onofrio, caterers
car2go member: Jeff Deakyne, and Marielle D’Onofrio, caterers
City: Denver, Colorado
Life hack: car2go helps a professional caterer grow his business, A Notte, providing them with an easy, convenient way to deliver his local, sustainable food to events across Denver.
car2go member: Audrey St-Laurent, florist
City: Montreal, Quebec
Life hack: This artist and florist uses car2go to transport her sought-after creations all over Montreal. She’s used car2go to help grow her business.
car2go member: Caitlin Makary, baker
City: Brooklyn, New York
Life hack: What started as a climber’s hobby quickly turned into a business. This Brooklyn baker uses car2go to pick up ingredients and deliver DANK banana bread to 27 locations in the city. Caitlin’s mini-documentary will debut November 15th.
car2go member: Casey Runck, birth worker
City: Washington, D.C.
Life hack: Casey is a birth worker who uses car2go to get to five to six baby deliveries every day, take her beloved dog Kobe on hikes, and maintain her standing as a pinball wizard. Casey’s mini-documentary will debut November 20th.
car2go member: Peelander Yellow, artist and musician
City: Austin, Texas
Life hack: In addition to getting to gigs, this rock star and sought-after muralist takes car2go on urban fishing excursions around Austin, helping bring balance to his chaotic life. Peelander’s mini-documentary will debut November 21st.
Be sure to check out all of the videos in the series as they are released hereview more - Creative
Categories: Automotive, CarsThe Marketing Standard, Tue, 14 Nov 2017 20:51:54 GMT