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'Rude Dude' & 'Super Kind' Dazzle in This Wacky J-Pop-Inspired LA Metro Campaign

Creative 1.2k Add to collection

Lord Danger and director Mike Diva collaborate on a colourful synth-tastic extravaganza

'Rude Dude' & 'Super Kind' Dazzle in This Wacky J-Pop-Inspired LA Metro Campaign

The Los Angeles County Metropolitan Transportation Authority (Metro) has teamed with creative production studio Lord Danger and director Mike Diva to present a new campaign which takes a truly original approach to an everyday subject: manners. Close encounters with abysmal behaviour on public busses and trains can make simple transgressions feel monstrous and lead to sticky situations.

A serious finger wagging approach is easily ignored. Enter: Rude Dude & Super Kind in “Metro Manners.”

Rude Dude is a furry manifestation of bad manners: a seat-hogging, door-blocking, food-spilling monster. Super Kind is a J-Pop star by day, Super Hero by night played by Anna Akana who takes on Rude Dude’s transgressions with synth-tastic song. This colourful approach is the brain trust of Metro and Mike Diva, whose timely and astute interpretations of pop culture and digital connectedness has resulted in tens of millions of views. Through Lord Danger, Diva channels his perceptive imagination and hybridised talent (creative direction, directing, editing, vfx and music) for eyeball grabbing branded projects.

Featuring three digital films and an accompanying print campaign, Metro Manners is the first integrated campaign for Diva and Lord Danger. Diva cast Anna Akana (who has over 1.8 million subscribers on YouTube for her weekly series) as the pitch perfect protector of protocol, with Rude Dude designed in conjunction with noted collaborator FONCO.

The campaign was filmed on LA’s Metro, a system that transports over 1.2 million boardings a day. 

John Gordon, Director of Social Media Marketing, LA Metro, commented: "We knew from the start we wanted something quirky, fun and memorable, something that would remind people about Metro etiquette without looking like a traditional government agency PSA. And that's what Mike Diva and his team have delivered. It's been a great experience working with local talent like Mike Diva and Anna Akana. It lends a colorful touch that matches the spirit of our riders and the creativity of Los Angeles."

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Advertiser: Los Angeles County Metropolitan Transportation Authority

Production Company

Costume Designer: Fon Davis of FONCO, Lauren Matesic of Castle Corsetry

Director: Mike Diva

DOP: Aaron Grasso

Executive Producer: Josh Shadid

Producer: Shyam S Sengupta

Production Company: Lord Danger

Genres: Animation, Visual VFX, Music & Sound Design, Comedy

Categories: Travel, Services

Lord Danger, Tue, 10 Oct 2017 15:59:52 GMT