Directing duo rubberband. continues their collaboration with Lewis Del Mar in their latest music video 'TV', their most recent project with the NYC-based group to support their sophomore album 'AUGUST'.
rubberband. - in conjunction with lead animator James Siewert - used restrictions and production limitations to their advantage creating a tactile, stop-motion animated kaleidoscope of a music video. It’s the literal manifestation of multimedia overload as commentary on the information saturated world.
The different layers of the music video feel reminiscent and representative of a modern media diet, a visual metaphor and embodiment of how we interact with different outlets and channels with a throwback, handmade feel. The duo have once again showcased their boundless imagination and relentless passion in pursuit of their creative vision.
“'TV' was the second music video we directed for Lewis Del Mar during the lockdown. We worked closely with our insanely talented and hardworking co-director and lead animator James Siewert who really deserves the lion’s share of the credit for the time he put into this project." commented rubberband.
They continued: "We thought a lot about being inundated with information. How the way we understand and relate to information-in-media is shaped by far more than its content - how the quantity and methods of consumption create their own infinitely complex rhythms and meaning. About what emerges in the wake of traditional retention of information. We wanted to explore what arises in that space, and to visualise that new, often overwhelming experiential reality of engaging with the world on a daily basis through media.”